Google Local Guides: A Blessing and a Curse

Google Local Guides: A Blessing and a Curse

Google Local Guides (GLGs) can be a blessing to your business. Their reviews can help your website get some good visibility, and their photos can show off your best services and locations. But they can also be a curse, posting negative reviews and changing your basic...
Google My Business: 2018 Updates

Google My Business: 2018 Updates

There have been some major updates to Google My Business listings in the past few months. In fact, 2018 has brought several innovations that bring Google My Business into its own, and is even more of an essential tool for all business owners (who have a website or...
Hashtags in Page Addresses: The Lowdown

Hashtags in Page Addresses: The Lowdown

I’ve run across a few sites lately that have hashtags in their page addresses (URLs). This is sometimes built into your builder’s structure, and for those builders it may be a practical thing. But not always. I’d like to address some of the pros and...
Pet Sitter Conferences: Why You Should Go

Pet Sitter Conferences: Why You Should Go

I’ve attended several pet industry conferences, and I must encourage you to hit the road and go! They’re filled with education, great vendors, and lovely pet sitters (and trainers, and groomers, and day care owners, and… ). Have you ever wondered if...
Current SEO: Does your site have it?

Current SEO: Does your site have it?

I’ve been working on a few sites lately that are relatively new and were advertised as including current SEO methods. They look great visually, and visitors can navigate them effectively. But when I look at the details, there are things missing, things that were...
Meta Descriptions: A Revised Look

Meta Descriptions: A Revised Look

I’ve had several discussions lately with businesses who are switching their focus (usually from pet sitting to cats-only). I’ve been telling them that one of the first things I’d change is their site’s meta descriptions, so if you’re...

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