User-friendly design: What it is and why you need it

User-friendly design: What it is and why you need it

We’ve all gotten used to simple-to-navigate, easy-to-understand website design. We’re so used to user-friendly sites that we probably didn’t even notice that they developed over the years. But the one thing that often hasn’t changed is our...
Mobile-first Indexing: The Lowdown

Mobile-first Indexing: The Lowdown

Google has announced that they’re expediting their upgrade to “mobile-first” indexing of websites. This is a major change that site owners should be aware of, and should prepare for if necessary. This is another step in Google’s attempt to...
How to Get Found for Your Locations or Services

How to Get Found for Your Locations or Services

One of the questions I hear quite often is why site owners are not being found for their locations (towns / neighborhoods / cities). The answer is usually right in front of them, but perhaps hidden: businesses need to let the world know what areas they serve. And not...
Pages Needed for a Successful Pet Sitter Website

Pages Needed for a Successful Pet Sitter Website

Websites are like file cabinets: they work best when the information they contain is neatly organized. Websites get organized into pages, not drawers. What specific pages should pet sitting businesses have on their websites? What pages (and content) best show off a...
Website Backups – Why They Are Essential

Website Backups – Why They Are Essential

So the other week, I was starting to work on a site, and I installed a tool to backup a site so I don’t lose anything in the course of editing. That made me wonder: does everyone just naturally set up site backups? And if not, why not? What’s a site...
Top 5 Must-Do Monthly Tasks for Site Owners

Top 5 Must-Do Monthly Tasks for Site Owners

When chatting with some pet sitter friends, I found that their attention was where it should be: on their pet businesses. While that’s a great thing, they also realize that their websites are a necessary evil. Necessary because they know they need to have one,...