Above The Fold Design: How it Helps Your Site Visitors

Above The Fold Design: How it Helps Your Site Visitors

Above the fold design is a common theme among website designers. It has, with little mention, become the standard way designers create great sites. But why has it become so popular, and how can you use it to keep visitors on your site? What is “above the...
Reviews: How to Use Them to Raise Your Site’s Visibility

Reviews: How to Use Them to Raise Your Site’s Visibility

Reviews have helped me make lots of purchasing decisions and going-out decisions. I’ve looked at what people have said about food, restaurants, toys, cameras, books, and on and on. Oftentimes, I learn more about a product or service from reviews than I do from...
Ranking Factors: What Are They?

Ranking Factors: What Are They?

Search results can be funny things. When searching on your own site, they can cheer you or or bring you down. But how is ranking decided? What do the search engines look for (or at) to decide whether you’re the first result or the last one? What factors go into...
Google Business Listings – All You Need to Know

Google Business Listings – All You Need to Know

I’m a big fan of Google and their efforts to make search, and web use overall, more user-friendly. But sometimes, they present us with tools that have so many facets, you really need someone to do the research for you. I was recently a guest on Therese...
Color on Your Site: A Beginner’s Guide

Color on Your Site: A Beginner’s Guide

Color is an important aspect of your website, and it’s something that can easily be pushed aside when getting things together. As a priority, it should be up there on your list, due to its prominence on the pages where your info should be found. Remember those...
The Lowdown on Meta Descriptions

The Lowdown on Meta Descriptions

Meta descriptions are something you’ve seen. A lot. You make judgements based on their content, and you’ve learned from them. But what are they? How do they get there? And how can you use them to your advantage? What are Meta Descriptions? Meta...