Tools: Categories in GMB Listings

Tools: Categories in GMB Listings

The categories in Google My Business listings are critical to your business getting the attention it deserves. What are categories? Categories are one or two words that describe what your business does. They help Google forward potential searchers to your business, so...
Tools: Messaging in Google My Business Listings

Tools: Messaging in Google My Business Listings

Messaging is a new(ish) option in Google My Business Listings, and one you should definitely consider.  It allows potential clients to contact you quickly and efficiently. What is Messaging? This tool appears as a button on your listing on mobile, right next to Call....
Tools: Google Local Guides

Tools: Google Local Guides

Google Local Guides is a cool way of helping your local community AND learning more about what Google looks for in their business listings. I joined a few years ago and really enjoy adding my voice to the general concensus. What is Google Local Guides? Google Local...
Tools: Website Speed and Measurement Tools

Tools: Website Speed and Measurement Tools

Disclosure: One of the links below is an affiliate link, meaning at no cost to you, I will earn a commission if you click through and make a purchase. That link to to WPFixit and their website optimization service. I endorse this service because I used it and had good...
Tools: The Best Way to Prep Images for Upload

Tools: The Best Way to Prep Images for Upload

Because I’m asked to upload images from many sources, I’ve fallen into a habit of processing each one the same way. Those of you who have slooooow websites should pay special attention to this, as this method should help speed things up going forward. It...
Tools: The Wayback Machine

Tools: The Wayback Machine

The Wayback Machine is a free tool that few know about, but that has the potential to really save you if you do something silly. It can also a source of fun memories. But most of all, it’s a great way to see your website’s progression from the time you...